Building Music Industry Marketing Capacity in Tennessee
GrantID: 77847
Grant Funding Amount Low: $2,000
Deadline: Ongoing
Grant Amount High: $3,000
Summary
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Grant Overview
Tennessee's three AACSB-accredited business schools must demonstrate existing partnerships with at least two of the state's five major record labels or the Country Music Association before submitting marketing research proposals. Capacity documentation includes current memoranda of understanding detailing data-sharing frequency and sample sizes.
The Tennessee Higher Education Commission publishes annual capacity metrics showing that only 34 full-time marketing faculty across the three schools possess active industry contracts. Proposals must list the exact number of faculty hours already committed to existing industry projects; exceeding 50 percent total effort disqualifies the application.
Infrastructure requirements include access to the Nashville Entertainment Association's member database, which is restricted to Tennessee institutions. Out-of-state collaborators are permitted solely as unpaid advisors.
Tennessee differs from Kentucky and Alabama because its grant review incorporates a capacity score derived from the number of prior music-industry studies completed by the applicant team within the preceding 36 months.
Eligible Regions
Interests
Eligible Requirements
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